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Catherine Bennett

Marketing Director

“The Optimist”

Catherine Bennett is a Master of Professional Communication, StoryBrand Certified Guide (Google it), and certified word nerd. She uses her writing and marketing expertise to connect Utah manufacturers with the resources that help them succeed. She also uses are her broad marketing skillset, knowledge, and experience to help iMpact clients hone their brand and marketing strategies to achieve short-term and long-term objectives.

Her bread and butter is building brands with sharp, clear messaging and applying that messaging through sales funnels, creative work, content marketing, and beyond.

Before her role at iMpact, Catherine founded Backpack Marketing, a Utah-based, fractional marketing agency that provides big-agency marketing to small businesses. She has also worked with more than 20 international marketing teams, coordinating global marketing communications.

She has helped multiple business owners double and triple leads through brand and marketing strategy. She has also built or rebuilt 50+ brands over the course of her career.

When Catherine is away from her desk, she chases her three kids around and enjoys reading non-fiction books, hiking, exploring, and writing creative copy for ecommerce brands.

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